It may seem a contradiction, but grammar is indeed not everything when it comes to writing copy. For the production of an article, the story or press release, there are various factors must be taken into account in order to write great copy - copy that people will find quite useful to actually complete the reading type. Discover these are and learn how to use them together to maintain a balance in your written work:
Content questions, first
Content in this context refers to the substance - the total value of the entry. It makes reference to the number of used words or words that you have chosen to use type. That says your writing? What value can get it? Substitute them you good grammar and swear words because you have nothing else to say?
Although you shouldn't be afraid of big words, it is better not to complicate things for your readers. Determining your audience first - their interests, capacity, that they find useful and interesting - and then write for them. By placing more importance to what your readers can take advantage of your entry, you will be producing more substance in your copy. After all, what great grammar if there is no good in what you say?
By focusing only on grammar is distracting
A common mistake among writers is Lamia on grammar when they start writing. Therefore, they are distracted, derailed their train of thought. Imagine you have a really great and then a disturbing idea on where to place a comma or what clause to use first. Good ideas and content that might have come out of you as a writer and make your writing better can are lost or confused with other ideas and concerns.
Writing, don't worry too much grammar, at least at first. Note the words as they come to you. Don't let not the subject of a grammar you annoy you type of inspiration. Only when you have finished should you can return to what you wrote to verify and improve it. Then only, grammar should be a concern. After all, how can you review something, you have not yet written yet?
Even the most focused on the substance and not on the screen
The great writers American, Ernest Hemingway, and William Faulkner had a famous rivalry. Faulkner, a writer congratulated for its complex prose style (which initially confused readers), criticized the simplicity of Mark Hemingway.
Hemingway fired, saying that there are "more simple and words", even say that Faulkner shouldn't think that "big emotions come big words '. '. Refusing to give up and use what he calls ' $ 10 million words, Hemingway has continued to write in simple and easy style. It is today still a copyright 2004 and very-admired.
Grammar is not everything, but...
Grammar may not be everything, but it still is a major component of good copy. You can simply ignore the good grammar because it is not the be-all and Supreme Court of the drafting of.
Good grammar is equated with professionalism and is regarded as the true sign of a qualified and experienced professional. In addition, it is also considered as one of the signs that what you wrote is reliable. Bad grammar, on the other hand, is for lovers, lazy writers and fraudsters.
Although the grammar is not just writing copy, do not ignore it. Use as a means to improve what you've written and progress as a writer.
Visualizzazione post con etichetta Writing. Mostra tutti i post
Visualizzazione post con etichetta Writing. Mostra tutti i post
venerdì 3 settembre 2010
giovedì 2 settembre 2010
7 Ways to view the authority in the creation of a copy
One of the objectives has a copywriting writer is to convince the reader. Authoritative copy of good, is very easy for readers to trust because it sounds more truthful and respond to their wishes, needs and interests. Therefore, response rates are better and there is a probability higher that expected results are achieved. Integrating a tone of authority in writing a copy is a process studied, but it is not entirely impossible. Here are the top 7 ways, you can improve your copy and more influential and persuasive:
Know your topic.
Never write copies on a subject, you have little or no knowledge about. If you want to prove having authority in writing that copies, you should be able to view your audience or readers that you know exactly what you write about. Your readers can tell whether you only bluff.
Prove your experience.
Another way to show that you have authority written copy is by proving you have the proper experience on the subject. You cannot write about rocket science with authority if nearest you never come near a rocket is by watching fireworks display.
Use your USP.
Each product, idea, or the statement has a USP or a unique selling proposition. Discover your own writing copy. The USP will help to define your statement and bring you out of write-ups that have a similar idea. You can use this to your advantage to create the authority.
Clarify the statement for your readers will be immediately understand the message that you want to change.
The advantages and benefits
There will be always disadvantages or limitations to your product, idea or statement. Instead of their retailer to your readers, to focus on the benefits and profits. Tell your readers what he can do and what it cannot do.
If you are promoting a bike, for example, you have to say that it is not as fast as a car. It cannot fly, but it can help the user reach its destination. It is cheap, don't pollute the environment, and may even be an instrument of fitness.
Use facts
Enjolivant returns may seem harmless, but the effect on your readers may be beneficial to you. Consumers and drives are a bit sensitive, and they will take it personally if it proves that wool were pulling eyes. There is nothing that works as soon as exaggeration to reduce your credibility.
If you want to copy in writing, indicate only the facts - and statements are easily verifiable.
Back up your claims.
Authority written copy is similar to the entry of new stories - you need proof of your instructions. If you make one, make sure it is backed up by details and figures that can be corroborated. If there is a study, research or the statement made by an expert who will handle your request, use that way. So if someone asks you can their point and to the reference that will support your words.
Prevent damage with the language.
If you want to be approved as an authority in writing copy, make sure that you make sure that show good grammar and spelling skills. Nothing destroys a position of authority as bad language because it speaks of negligence and lack of knowledge. If you want to be seen and accepted as an expert, to meet your readers and write well.
Know your topic.
Never write copies on a subject, you have little or no knowledge about. If you want to prove having authority in writing that copies, you should be able to view your audience or readers that you know exactly what you write about. Your readers can tell whether you only bluff.
Prove your experience.
Another way to show that you have authority written copy is by proving you have the proper experience on the subject. You cannot write about rocket science with authority if nearest you never come near a rocket is by watching fireworks display.
Use your USP.
Each product, idea, or the statement has a USP or a unique selling proposition. Discover your own writing copy. The USP will help to define your statement and bring you out of write-ups that have a similar idea. You can use this to your advantage to create the authority.
Clarify the statement for your readers will be immediately understand the message that you want to change.
The advantages and benefits
There will be always disadvantages or limitations to your product, idea or statement. Instead of their retailer to your readers, to focus on the benefits and profits. Tell your readers what he can do and what it cannot do.
If you are promoting a bike, for example, you have to say that it is not as fast as a car. It cannot fly, but it can help the user reach its destination. It is cheap, don't pollute the environment, and may even be an instrument of fitness.
Use facts
Enjolivant returns may seem harmless, but the effect on your readers may be beneficial to you. Consumers and drives are a bit sensitive, and they will take it personally if it proves that wool were pulling eyes. There is nothing that works as soon as exaggeration to reduce your credibility.
If you want to copy in writing, indicate only the facts - and statements are easily verifiable.
Back up your claims.
Authority written copy is similar to the entry of new stories - you need proof of your instructions. If you make one, make sure it is backed up by details and figures that can be corroborated. If there is a study, research or the statement made by an expert who will handle your request, use that way. So if someone asks you can their point and to the reference that will support your words.
Prevent damage with the language.
If you want to be approved as an authority in writing copy, make sure that you make sure that show good grammar and spelling skills. Nothing destroys a position of authority as bad language because it speaks of negligence and lack of knowledge. If you want to be seen and accepted as an expert, to meet your readers and write well.
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